Terms of Service

These Terms of Service (“Terms”) govern access to and use of all products, software, services, websites, applications, APIs, integrations, and related offerings (collectively, the “Services”) provided by HMS Innovations LLC, a FL limited liability company, doing business as RipDrip (“HMS Innovations,” “RipDrip,” “we,” “us,” or “our”).

These Terms apply to, without limitation:

RipDrip-DM (AI-powered inbound social media message response automation),
RipDrip-AI (SMS and messaging automation),
any successor, beta, or related products,
and all websites and domains operated by HMS Innovations, including but not limited to ripdrip.ai, ripdrip.com, and all subdomains thereof.

By accessing or using any of the Services, you agree to be bound by these Terms.
If you do not agree, you must not use the Services.

1. Acceptance, Modifications, and Continued Use

1.1 Acceptance

By creating an account, connecting third-party services, authorizing integrations, accessing, or using any Service, you acknowledge that you have read, understood, and agree to these Terms, the Privacy Policy, the EULA, and any applicable addenda or riders, all of which are incorporated by reference.

1.2 Modifications

HMS Innovations may modify these Terms, pricing, and usage fees at any time in its sole discretion. Updated Terms will be posted on an applicable RipDrip website. Updated pricing and usage fees will be posted on an applicable RipDrip website or communicated as set forth in Section 15.

Your continued use of any Service after changes become effective constitutes your acceptance of the revised Terms and continued compliance with them.

2. Description of Services and Channel-Specific Behavior

RipDrip provides messaging automation tools across multiple communication channels.
Behavior, automation scope, and responsibility differ by product and channel, as defined below.

2.1 RipDrip-DM (Inbound Social Media Messaging Automation)

RipDrip-DM enables users to connect supported third-party social media platforms (current or future) and automatically generate responses to inbound messages initiated by third parties, using artificial intelligence and optional synthetic voice technology.

RipDrip-DM:

responds only to inbound messages;
does not initiate conversations;
generates responses based on user-provided configuration and AI models;
sends messages on behalf of the user through the user’s connected account.

2.2 RipDrip-AI (SMS / Text Messaging Automation)

RipDrip-AI enables SMS and similar messaging-channel communications and operates as follows:

(a) Initial Outbound Message (User-Generated)

The initial outbound SMS message is authored, selected, or explicitly provided by the user.
HMS Innovations does not generate, approve, edit, or validate the initial outbound message unless a feature is explicitly labeled otherwise.
The user is solely responsible for the content, intent, recipients, timing, and legality of the initial outbound message.

(b) AI-Generated Conversation Continuation

Once a recipient responds to an outbound SMS, RipDrip-AI may automatically generate and send subsequent responses using artificial intelligence, based on user-provided prompts, conversation logic, workflows, and other configuration data supplied by the user (“User Configuration Data”).

All SMS messages sent through RipDrip-AI — whether user-generated or AI-generated — are:

sent on behalf of the user,
treated as the user’s statements,
materially influenced by user configuration.

HMS Innovations is not the sender, initiator, publisher, speaker, or decision-maker for any SMS message.

3. Eligibility and Accounts

You must:

be legally capable of entering into a binding agreement;
own or be authorized to control all accounts, phone numbers, sender identities, brands, campaigns, social profiles, and integrations you connect;
comply with all applicable laws, regulations, and third-party rules.

You are responsible for safeguarding credentials and for all activity occurring through your account, whether performed manually or automatically.

4. Third-Party Platforms, Carriers, and Integrations

4.1 Supported Integrations

The Services may integrate with third-party platforms and providers, including but not limited to:

social media platforms,
SMS carriers and intermediaries (including aggregators and connectivity providers),
registries and vetting systems required for messaging delivery,
calendar providers (including Google Calendar),
analytics, storage, and workflow tools.

Integrations occur only with permissions you grant.

4.2 Intermediary Connectivity Providers (CSP Layer)

For SMS and related messaging, HMS Innovations may route messages through one or more third-party connectivity providers, carriers, aggregators, and/or intermediaries (collectively, “Messaging Providers”). Certain Messaging Providers may be undisclosed for security, contractual, or operational reasons.

You acknowledge and agree that:

Messaging Providers may impose their own policies, vetting, and enforcement actions;
Messaging Providers interface with carriers and registries (including campaign and brand registries) outside HMS Innovations’ control;
delivery outcomes may be affected by Messaging Provider requirements and carrier discretion.

4.3 No Control Over Third Parties

Third-party platforms, Messaging Providers, registries, and calendar providers operate independently.

HMS Innovations does not control, endorse, or guarantee:

approval decisions,
message delivery,
filtering or throttling behavior,
enforcement actions,
data retention,
uptime or availability.

4.4 Platform / Carrier / Provider Enforcement Disclaimer

HMS Innovations disclaims all liability for any restriction, suspension, throttling, filtering, rejection, blocking, number shutdown, brand denial, campaign rejection, loss of access, or delivery failure imposed by any third-party platform, Messaging Provider, registry, carrier, or calendar provider, even if such action results from use of the Services.

5. Artificial Intelligence and User-Directed Automation

5.1 AI-Generated Content

Certain features of the Services generate content using artificial intelligence.

AI outputs:

may be inaccurate, incomplete, misleading, offensive, or inappropriate;
are probabilistic and not deterministic;
depend materially on user-provided configuration and data.

5.2 User-Directed Configuration

Users configure AI behavior through prompts, workflows, decision logic, rebuttals, Q&A structures, and other instructions (“User Configuration Data”).

You acknowledge and agree that:

AI outputs are materially influenced by your configuration;
you assume full responsibility for all outputs generated and sent on your behalf.

HMS Innovations does not exercise editorial control over individual AI outputs beyond general system-level guardrails and compliance measures described in these Terms.

5.3 Attribution of Messages

All messages generated or sent through the Services — including AI-generated SMS replies and AI-generated social-media responses — are sent on behalf of the user and are treated as the user’s statements.

6. Voice Technology and Synthetic Speech

6.1 Voice Data

Certain AI-labeled features allow users to upload voice recordings or samples (“Voice Data”) to generate synthetic voice responses.

6.2 License

You grant HMS Innovations a limited, non-exclusive, royalty-free license to use, reproduce, modify, and synthesize Voice Data solely to operate the Services on your behalf.

6.3 Authorized Voice Representation

You represent and warrant that:

Voice Data is your own voice, or
you have all necessary rights and consents to use it.

Unauthorized third-party voice cloning is prohibited.

6.4 Assumption of Risk

Synthetic voice outputs may be indistinguishable from natural speech.
You assume all risks associated with reliance, reputational harm, misinterpretation, and legal consequences.

7. Calendar Integrations

7.1 Calendar Access

If you connect Google Calendar or another calendar provider, you authorize HMS Innovations to access and process calendar data you permit in order to provide the Services. Depending on the permissions you grant, this may include reading event details and creating, updating, or deleting events.

7.2 User Responsibility and Disclaimers

You remain solely responsible for:

the content and accuracy of calendar data;
any scheduling decisions, conflicts, or outcomes arising from calendar actions;
verifying that calendar changes align with your intended workflow.

HMS Innovations disclaims liability for:

scheduling conflicts,
missed appointments,
incorrect event details,
calendar provider outages or errors,
or any consequences arising from calendar integrations.

8. Data Ownership and Usage

8.1 User Content

Users retain ownership of their content, configurations, messages, calendar data, and Voice Data (“User Content”), subject to the limited licenses granted herein.

8.2 Anonymized & Aggregated Usage Data

“Anonymized & Aggregated Usage Data” means data, analytics, metrics, trends, patterns, system performance data, model learnings, embeddings, and other derived information generated from operation of the Services in aggregated and irreversibly anonymized form such that it cannot reasonably identify any individual, account, phone number, calendar event, recipient, or specific message.

8.3 Ownership and Commercialization

HMS Innovations exclusively owns all Anonymized & Aggregated Usage Data.

Such data:

does not constitute Personal Data;
falls outside the scope of data protection laws governing Personal Data;
may be used for any lawful purpose, including commercial sale or licensing.

We do not attempt to re-identify such data.

9. TCPA, CTIA, and Messaging Compliance (SMS-Specific)

9.1 User Responsibility for Legal Compliance

You acknowledge and agree that you are solely responsible for compliance with all laws, regulations, and rules governing SMS and messaging, including but not limited to:

the Telephone Consumer Protection Act (TCPA) and related federal and state telemarketing laws,
consumer protection and unfair/deceptive practices laws,
consent, opt-in, opt-out, identification, and disclosure requirements,
carrier policies and messaging rules,
CTIA Messaging Principles and Best Practices (or any successor standards),
quiet hours, frequency limits, prohibited content categories, and recipient eligibility.

9.2 Brand/Campaign Registration and Vetting (Including Registry Requirements)

Where applicable, messaging delivery may require brand and/or campaign registration, vetting, or approval through one or more registries, intermediaries, Messaging Providers, and carriers (which may include systems commonly associated with campaign/brand registration).

You acknowledge and agree that:

HMS Innovations may submit registration requests on your behalf using information you provide (including forms, descriptions, use cases, sample messages, opt-in language, and other required fields);
you are responsible for ensuring the information you provide is accurate, complete, and compliant;
approvals, denials, delays, and enforcement actions are determined by third parties (Messaging Providers/registries/carriers) outside HMS Innovations’ control.

HMS Innovations is not responsible for the outcome of any submission, vetting, or approval process.

9.3 Compliance Issues, Notices, and Remediation Workflow

If HMS Innovations receives notice, feedback, inquiries, or enforcement-related communication from a Messaging Provider, carrier, registry, or intermediary concerning your messaging activity (including deliverability, compliance, or content concerns), HMS Innovations may:

notify you of the issue;
work with you to identify required changes;
respond to, coordinate, and/or appeal on your behalf with the relevant third parties where operationally and legally permitted;
implement changes to AI behavior, guardrails, or automation workflows for AI-driven messaging where reasonably necessary to protect deliverability, platform standing, or compliance.

You acknowledge and agree that:

certain remediation actions may require changes to your messaging practices, opt-in language, content, targeting, frequency, or disclosures;
if the issue relates to user-authored initial outbound messages, you are solely responsible for modifying those messages and your practices to comply, and HMS Innovations may provide guidance but does not assume responsibility for your compliance decisions;
if the issue relates to AI-generated replies, you authorize HMS Innovations to make reasonable adjustments to AI configurations/guardrails to address compliance or deliverability concerns, including temporarily restricting features.

9.4 Suspensions, Blocking, and Rejections

Any suspension, number blocking, filtering, throttling, campaign rejection, brand denial, or other enforcement action is driven by third-party decision-making and is not within HMS Innovations’ control.

HMS Innovations may assist you in remediation, resubmission, or appeal processes to the extent legally and operationally permitted. However:

you remain solely responsible for ensuring your messaging program is lawful and compliant;
HMS Innovations is not liable for third-party enforcement outcomes, delays, or business impacts.

10. Prohibited Uses

You may not use the Services to:

impersonate others without authorization;
engage in fraud, harassment, threats, or unlawful conduct;
upload unauthorized voice data;
violate platform, carrier, Messaging Provider, or calendar provider rules;
send unlawful or non-compliant SMS messages;
send messages without required consent or opt-out mechanisms where required;
interfere with system integrity or compliance mechanisms.

11. Regulated-Industry Addendum

If you operate in regulated industries (including healthcare, financial services, insurance, legal services, political advocacy, telecommunications, or regulated marketing), you acknowledge that:

the Services are not designed to ensure regulatory compliance (including HIPAA, FINRA, SEC, FCC rules, TCPA, or similar);
you are solely responsible for compliance;
HMS Innovations disclaims liability arising from regulated-industry use.

Additional enterprise or regulated-industry riders may apply.

12. Enterprise Use

Enterprise customers may be subject to additional agreements, riders, DPAs, or SLAs. In the event of conflict, the enterprise agreement controls.

13. Indemnification

You agree to indemnify, defend, and hold harmless HMS Innovations and its officers, directors, employees, contractors, affiliates, and agents from any and all claims, demands, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to:

Any message sent on your behalf through the Services, including:
- user-generated outbound SMS,
- AI-generated SMS replies,
- AI-generated social-media messages,
- voice-based responses;

User Configuration Data and AI setup inputs;
Your messaging program and compliance obligations, including violations or alleged violations of:
- TCPA and related telemarketing laws,
- consent/opt-in/opt-out requirements,
- CTIA standards,
- carrier and Messaging Provider rules,
- registry or vetting requirements;

Any brand/campaign registration information you provide, including inaccuracies, omissions, or non-compliant disclosures;
Any allegation that messages were misleading, deceptive, defamatory, harassing, unlawful, or harmful, regardless of whether generated automatically or manually;
Use or misuse of synthetic voice technology;
Third-party enforcement actions (including suspensions, blocking, filtering, throttling, rejections), and the consequences thereof.

This indemnity applies regardless of whether HMS Innovations assisted in registration, remediation, or appeals and regardless of whether messages were generated automatically.

14. Disclaimers

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.”
WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF ACCURACY, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

15. FEES, BILLING, AND REFUND POLICY

15.1 Fees and Billing

You agree to pay all fees associated with your use of the Services in accordance with the pricing, billing terms, and subscription plan presented to you at the time of purchase. Fees may be charged in advance, in arrears, or on a consumption basis, and are non-refundable except as expressly set forth in this Section.

15.1a

In addition to subscription or base fees, usage fees may apply to all products and services offered through the Services. Usage fees may include, but are not limited to, per-message charges, per-minute charges, API call fees, overage fees, and other consumption-based fees.

Applicable usage fees will be communicated to you prior to any purchase or at the time of account setup, and may be displayed within the Services, on pricing pages, or in your account dashboard.

HMS Innovations reserves the right to modify usage fees at any time in its sole discretion. Updated usage fees will be posted on an applicable RipDrip website, within the Services, or communicated via email to the address associated with your account. Your continued use of the Services after any fee change becomes effective constitutes your acceptance of the revised fees.

15.2 No Automatic Refunds

ALL FEES PAID ARE NON-REFUNDABLE BY DEFAULT.

HMS Innovations does not provide refunds or credits for, including but not limited to:

(a) partial subscription periods;
(b) unused features, messaging volume, or capacity;
(c) dissatisfaction with artificial intelligence outputs, response quality, tone, accuracy, or behavior;
(d) results, performance, or outcomes generated by AI, automation, or user configuration;
(e) messaging deliverability issues;
(f) carrier, platform, Messaging Provider, or registry enforcement actions;
(g) suspensions, blocking, filtering, throttling, rejections, or loss of access;
(h) compliance-related issues, including TCPA, CTIA rules, consent, opt-in or opt-out practices;
(i) user error, misconfiguration, or failure to provide accurate or compliant information;
(j) third-party platform, carrier, registry, Messaging Provider, or calendar provider actions or outages.

15.3 Discretionary Refunds

HMS Innovations may, in its sole discretion, issue a refund or credit in limited circumstances where:

(a) a verifiable billing error occurred due solely to HMS Innovations’ systems; or
(b) the Services were materially unavailable due to a platform-wide outage solely attributable to HMS Innovations.

Any refund or credit, if issued:

- is granted as a discretionary business courtesy;
- does not constitute an admission of fault, liability, or wrongdoing;
- does not waive, limit, or modify any other rights, disclaimers, or limitations under these Terms;
- may be prorated, delayed, or issued as account credit rather than a cash refund.

15.4 Refunds Are Not Legal Remedies

Refunds or credits, if issued, constitute your sole and exclusive remedy for any billing-related issue and do not entitle you to damages, offsets, chargebacks, service credits beyond those expressly granted, or any other form of compensation.

15.5 Chargebacks

Unauthorized, excessive, or unjustified chargebacks may result in immediate suspension or termination of your account. HMS Innovations reserves the right to dispute chargebacks and recover all associated fees, penalties, and administrative costs.

15.6 Taxes

Fees do not include taxes unless expressly stated. You are responsible for all applicable taxes, duties, levies, or governmental assessments arising from your use of the Services.

15.7 Enterprise Customers

Enterprise customers may be subject to separate pricing, billing, refund, or credit terms set forth in a written enterprise agreement, order form, or rider executed by HMS Innovations. In the event of a conflict, the enterprise agreement controls.

16. FREE TRIALS, BETA FEATURES, AND PROMOTIONAL ACCESS

16.1 Trial and Promotional Features

From time to time, HMS Innovations may offer free trials, beta features, early-access features, pilot programs, or promotional access to certain Services or functionality (“Trial Features”).

Trial Features are provided solely for evaluation purposes and are offered “AS IS” and “AS AVAILABLE,” with no guarantees of availability, performance, functionality, accuracy, or continued access.

16.2 Modification and Discontinuation

HMS Innovations may, at any time and in its sole discretion:

(a) modify, suspend, or discontinue any Trial Features;
(b) limit usage, functionality, or duration;
(c) revoke access without notice;
(d) convert Trial Features to paid features or discontinue them entirely.

16.3 Risk Acknowledgment

You acknowledge and agree that:

(a) Trial Features may contain bugs, errors, defects, or incomplete functionality;
(b) data, configurations, or outputs associated with Trial Features may be lost, deleted, or corrupted;
(c) Trial Features may be subject to additional limitations, throttling, or restrictions.

16.4 No Liability and No Refunds

TO THE MAXIMUM EXTENT PERMITTED BY LAW, HMS INNOVATIONS DISCLAIMS ALL LIABILITY ARISING FROM OR RELATED TO TRIAL FEATURES.

NO REFUNDS, CREDITS, OR COMPENSATION WILL BE PROVIDED FOR ANY TRIAL FEATURES OR PROMOTIONAL ACCESS.

17. ACCOUNT SUSPENSION AND TERMINATION

17.1 Suspension or Termination Rights

HMS Innovations may suspend, restrict, or terminate your access to the Services, in whole or in part, at any time and in its sole discretion, with or without notice, including but not limited to the following circumstances:

(a) failure to pay fees when due, late payment, or chargeback activity;
(b) violation or suspected violation of these Terms, the EULA, or the Privacy Policy;
(c) violation of applicable laws, regulations, or third-party platform, carrier, Messaging Provider, or registry rules;
(d) compliance, deliverability, security, or risk concerns;
(e) receipt of enforcement actions, warnings, or restrictions from third parties;
(f) suspected fraud, abuse, or misuse of the Services;
(g) operational, legal, or business necessity.

17.2 Scope of Suspension or Termination

Suspension or termination may include, without limitation:

(a) disabling access to accounts, features, or integrations;
(b) halting or limiting message delivery;
(c) restricting AI functionality, automation, or voice features;
(d) disabling phone numbers, sender identities, or connected accounts.

17.3 Effects of Suspension or Termination

You acknowledge and agree that:

(a) HMS Innovations is not responsible for any loss of data, business interruption, lost revenue, or damages resulting from suspension or termination;
(b) payment obligations accrued prior to suspension or termination remain due and payable;
(c) HMS Innovations is not obligated to provide refunds upon suspension or termination.

17.4 Data Handling After Termination

Upon termination, HMS Innovations may delete, retain, or anonymize data in accordance with its data retention practices, operational requirements, and legal obligations.

17.5 Survival

Sections relating to ownership, data usage, compliance responsibility, disclaimers, indemnification, limitation of liability, arbitration, governing law, and miscellaneous provisions survive termination.

18. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

HMS INNOVATIONS SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES.
TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNT PAID BY YOU IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

19. Arbitration and Class Action Waiver

Any dispute arising out of or relating to these Terms or the Services shall be resolved by binding arbitration, conducted on an individual basis.

Class actions and jury trials are waived.

20. Governing Law

These Terms are governed by the laws of the Florida, without regard to conflict-of-laws principles.

21. MISCELLANEOUS

21.1 Assignment

You may not assign or transfer these Terms, in whole or in part, without the prior written consent of HMS Innovations. HMS Innovations may assign these Terms, in whole or in part, without restriction.

21.2 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect.

21.3 Waiver

The failure of HMS Innovations to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

21.4 Force Majeure

HMS Innovations shall not be liable for any failure or delay in performance resulting from causes beyond its reasonable control, including acts of God, natural disasters, war, terrorism, labor disputes, power failures, internet outages, platform outages, carrier outages, governmental actions, or failures of third-party service providers.

21.5 No Third-Party Beneficiaries

These Terms are for the sole benefit of the parties and do not confer any rights or remedies upon any third party.

21.6 Headings

Section headings are for convenience only and shall not affect the interpretation of these Terms.

22. Contact
HMS Innovations LLC (DBA RipDrip)
Email: support@ripdrip.ai